Winter Box Office

 1. After reviewing the winter box office it tends to lean towards more family friendly films such as Wonka, Migration, and Aquaman and the lost kingdom. Now besides the family friendly films another genre that is prevalent is more action/thriller films such as night swim or The Hunger Games: The ballad of songbirds and snakes.

2. A lot of the films that people avoided and didn't perform well were movies rated R such as Thanksgiving, Killers of the Flower Moon, or even Napoleon. Now this could be because of the high ratings given to the more family friendly films during this time.

3. I think advertising had a very large role on the younger audiences as the some of the more family friendly films have been advertising on large social media websites where there is a larger population of younger audiences. This includes TikTok, Instagram, or youtube as they all had been used to promote some of the most popular films in the winter box office such as Wonka or Migration as they had a lot of promotional material out on those platforms. I think they definitely spent less time and avoided in person advertisements such as posters and other products. Now they didn't avoid it entirely but they definitely put much less into these types of advertising and more into the online advertising. An example of this was Wonka had a collaboration with IHOP in which they made their own pancakes that were purple and these pancakes although were a real life advertisement it was mainly promoted on social media platforms to help promote the collaboration.